So you have a domain but where is it on Google? Have you fallen afoul of a penalty or have you overlooked one of many common search site optimization problems when planning your site? Here we highlight usual mistakes that might have an effect on your ranking on Google and other search engines. If you have a 10 page site in a very tough market then ranking naturally for the major terms will be close to most unlikely. If the search site can’t see your content then your page will glaringly have no significance.
Frames – although most, if not all, main search engines now index frames and even with the employment of the NOFRAMES tag you run the danger of your pages being displayed in the search site results out of the right context. If you have got to use frames then make a ‘Home’ link on each of your individual content pages and point the link at your frameset index page.
Flash content – Now only Google can index Macromedia Flash files, how much or how tiny content they see is open to argue. So till search site technology is in a position to handle your .swf as standard then it’d be recommended to avoid the utilization of these. Dynamic URLs – Although Google and Yahoo crawls advance URLs it still is a good idea to keep your URLs easy and avoid the employment of long question strings. Don’t include session IDs in the URL as these can either make a ’spider trap’ where the spider indexes the page time after time again or, at worst, your pages won’t get indexed at all. If you must include parameters in the URL then limit them to 2 and the amount of chars per parameter to 10 or less. The best SEO solution for dynamic URLs is to use Mod-rewrite or Multiviews on Apache. Unrestrained links – Unrestrained links on a given page (Google recommends having not more than one hundred) can lower its importance and, although it doesn’t result in a ban, this does nothing for your search website optimization method.
Tags: SEO Pitfalls, SEO Solutions